[Temporary IKEA installation in New York to showcase a new store opening]

I’m sure most of you reading this have some form of IKEA product at home. Whether you need to buy furniture for a small unit, purchase hundreds of tea lights, or simply have an obsession for Swedish meatballs – they have a solution for you.

IKEA is also a brand that utilises innovation in their marketing campaigns to connect with their customers and to keep the brand fresh.

I came across the video below which details a recent and highly successful recruitment campaign that IKEA Australia ran to hire staff for a new store that they were opening:

A simple idea executed to perfection. IKEA has uncovered an alternative communications channel at nominal costs that has reached their target market effectively. By crafting a simple communications piece they’ve been able to pre-qualify a high number of suitable candidates for their vacancies who also have a passion for the brand.

In business we always try to over-complicate things; recruitment is not ‘rocket-science’ and IKEA has shown that by thinking outside of the (flat-packed) box they have achieved the desired solution to their hiring issue. They have constructed a winning recruitment campaign by demonstrating a strong understanding of their target market.

Until next time.

branding, communications channel, IKEA, marketing campaign, marketing jobs, recruitment, recruitment strategy