TAG | recruitment strategy
[Temporary IKEA installation in New York to showcase a new store opening]
I’m sure most of you reading this have some form of IKEA product at home. Whether you need to buy furniture for a small unit, purchase hundreds of tea lights, or simply have an obsession for Swedish meatballs – they have a solution for you.
IKEA is also a brand that utilises innovation in their marketing campaigns to connect with their customers and to keep the brand fresh.
I came across the video below which details a recent and highly successful recruitment campaign that IKEA Australia ran to hire staff for a new store that they were opening:
A simple idea executed to perfection. IKEA has uncovered an alternative communications channel at nominal costs that has reached their target market effectively. By crafting a simple communications piece they’ve been able to pre-qualify a high number of suitable candidates for their vacancies who also have a passion for the brand.
In business we always try to over-complicate things; recruitment is not ‘rocket-science’ and IKEA has shown that by thinking outside of the (flat-packed) box they have achieved the desired solution to their hiring issue. They have constructed a winning recruitment campaign by demonstrating a strong understanding of their target market.
Until next time.
Our colleague Natale Marco Cottitto from the Japan office discusses the impact of social media for the recruitment sector and how it has changed recruitment strategies and interactions globally.
To read more, click here.